IVI RMA North America and Gaia Join Forces to Expand Access to Fertility Care
New York, NY – In a significant move to reshape the future of fertility treatment, IVI RMA North America and Gaia have announced a partnership aimed at making assisted reproductive care more accessible, affordable, and focused on successful outcomes.
IVI RMA, a leader in reproductive medicine with 22 IVF labs across the U.S. and Canada, is known for its high success rates in fertility care. Gaia, the first provider of value-based family building, offers a unique model that allows patients to pay for results—rather than procedures—through flexible financing and added support services.
The collaboration will give patients, regardless of income or relationship status, the chance to pursue fertility treatment with reduced financial risk. Patients will also benefit from counseling services, personal care concierges, and flexible payment options, including monthly installments or paying only when they take a baby home.
Shifting Focus: From Treatment to Results
“This partnership represents our ongoing commitment to putting patients first—not only by delivering leading fertility outcomes, but also by making care more accessible,” said Lynn Mason, CEO of IVI RMA North America. “We’ve already helped bring over 220,000 babies into the world. Partnering with Gaia lets us support even more families on their path to parenthood.”
Gaia’s value-based model stands out in the fertility world. Patients are not charged if treatments don’t result in a successful outcome. The company also offers access to a trusted network of clinics and a full range of emotional and logistical support throughout the process.
“We’re giving people a chance to pay for what really matters—results,” said Nader AlSalim, founder and CEO of Gaia. “IVI RMA’s proven success, research excellence, and top-tier talent make them the ideal partner for us to expand this mission.”
A New Model for Modern Fertility
Through this alliance, the two organizations aim to support a broader range of family-building journeys. Whether patients are pursuing IVF, egg freezing, or embryo storage for future parenthood, the combined offerings of Gaia and IVI RMA will deliver a more supportive and financially secure experience.
About Gaia
Gaia is the first company to offer value-based fertility care, allowing patients to pay only when treatments lead to a successful outcome. Founded by a former fertility patient, Gaia’s mission is to remove financial barriers and deliver better support for anyone trying to start a family. Learn more at gaiafamily.com/en-us.
About IVI RMA North America
IVI RMA North America includes Reproductive Medicine Associates, Boston IVF, and TRIO in Toronto. With 22 IVF labs, the organization has supported more than 220,000 births. A global leader in fertility innovation, IVI RMA is recognized for breakthroughs in genetic testing, LGBTQ+ family care, fertility preservation, and more. The group operates in 14 countries and employs over 4,400 professionals.
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